Marketing Manager

Job Description

• Strategic Leadership: Develop and execute comprehensive, forward-thinking marketing strategies that align with the company’s long-term vision and drive growth across all restaurant branches.
• Marketing Plan: Design, implement, and oversee a robust annual marketing plan, ensuring all initiatives are executed within budget and align with overarching business objectives.
• Brand Program & Collaborations: Identify, negotiate, and execute strategic brand partnerships, sponsorships, and collaborative programs to expand market reach and engage new customer segments.
• Team Harmonization: Lead, mentor, and unify a multi-disciplinary marketing department to ensure consistent messaging, seamless operations, and high-quality creative output.
• Cross-Functional Collaboration: Partner closely with key divisions to ensure that all marketing initiatives are financially sound, operationally executable, and seamlessly integrated into daily business activities.
• Campaign Management: Oversee the end-to-end execution of omni-channel marketing campaigns, from initial conceptualization to targeted deployment.
• Market Insight & Vision: Act as the brand's primary visionary by continuously analyzing market trends, consumer dining behaviors, and competitive landscapes to identify new opportunities.
• Performance Optimization, Report & Analysis: Establish and monitor clear KPIs, conducting comprehensive reporting and deep data analysis to measure campaign success, optimize engagement, and maximize overall return on investment.

Requirements:

• Bachelor’s degree in Marketing, Communication, Business, or related field
• Minimum 4–5 years of experience in Marketing Communication, with at least 1–2 years in a leadership/managerial role (preferably in F&B industry)
• Strong strategic thinking and proven experience in developing successful marketing campaigns
• Excellent communication, leadership, and stakeholder management skills
• Strong sense of visual, branding, and creative direction
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
• Highly proactive, adaptable, and able to work in a fast-paced environment
• Strong attention to detail and commitment to high-quality output
• Willing to work mobile within Jakarta area and Tangerang