Content Creator Incentives & Monetization PM

Eklipse's creator economy runs on motivation. Right now, that motivation is being driven by a Bounty program that's underdesigned, under-modeled, and under-owned — and a gamification layer across the app that has more potential than we've unlocked. This hire changes both.

You'll start by owning the Bounty program end-to-end: the mechanics, the math, the monthly execution, and the experimentation. But the mandate is bigger than the bounty. As you build the model for what works, you'll expand that thinking across all of Eklipse's gamification surfaces — how we use streaks, milestones, leaderboards, and reward structures to drive publishing behavior, retention, and subscription growth across the whole app.

This is not a community manager role and not a traditional PM role. It sits at the intersection of program design, behavioral economics, and growth — and the person who does it well will directly move the numbers.

Own the bounty mechanics

• Design and iterate the prize pool structure: how rewards are sized, distributed, and tiered across participation levels

• Build non-linear, probability-weighted reward systems — not flat guaranteed payouts

• Separate and manage multiple reward pools (pay-per-view vs. pay-per-action) based on what behaviors Eklipse actually wants to drive

• Define participation thresholds, qualification criteria, and eligibility rules per bounty cycle

Own the unit economics

• Model the incremental cost vs. incremental LTV for each bounty format before it launches

• Size prize pools based on what the business can actually afford per user cohort — working directly from LTV, CAC, and retention data

• Track whether each program is generating incremental subs, incremental publishing behavior, or incremental retention — and adjust accordingly

• Flag programs that look good on the surface but destroy margin

Expand the gamification model across the app

• Map how Eklipse currently uses streaks, milestones, leaderboards, and rewards — identify what's working and what's missing

• Design and test gamification mechanics beyond bounty: progression systems, creator levels, engagement rewards

• Build the analytical framework to measure whether each gamification surface is actually changing behavior — publishing frequency, session depth, retention curves

• Bring a coherent gamification strategy to product and leadership: what we build next, why, and what we expect it to move

Run the monthly program

• Execute each bounty cycle: briefing, launch, creator communication, winner selection, payout

• Track participation week over week — adoption rate, drop-off point, view thresholds reached

• Monitor re-engagement: are June participants coming back in July? Why not?

• Coordinate with product on in-app bounty features, notifications, and gamification surfaces

Experiment and improve

• Design A/B tests on prize structures, entry mechanics, and reward timing

• Test what works: does a higher-probability small prize outperform a low-probability large prize for our user base?

• Bring back learnings that inform both product and marketing direction

What we're looking for

• 2–3 years in growth, loyalty programs, rewards design, or program management

• Comfortable with numbers: probability, expected value, unit economics, cohort analysis — you don't need to be a data scientist but you need to be able to build and defend a model

• Experience owning or managing an incentive program end-to-end — loyalty, referral, gamification, or creator monetization

• Strong executional ownership — you run the program, you don't just advise on it

• Professional English, written and spoken

Nice to have

• Background in gaming, creator economy, or consumer subscription businesses

• Familiarity with how streaming creators think about income and motivation

• Experience with game economy design or virtual reward systems

• Experience with Stripe, payment rails, or payout infrastructure