Social Media & Content Manager – Luxury Real Estate

Social Media & Content Manager

Location

Bali, Indonesia

Work Arrangement

On-Site

Employment Type: Full-Time / Permanent
Working Days: Monday–Friday
Reporting To: Founder & Management Team
Level: Strategic Individual Contributor

Client Overview

Our client is a growing international real estate development company based in Bali, specializing in luxury property development, hospitality, and investment projects.

The company works with international investors and is focused on building premium real estate projects in Bali.

As the business continues to grow, they are looking for a creative and commercially minded Social Media & Content Manager to strengthen their online presence, create high-quality content, and generate qualified leads through digital channels.

Job Role

The Social Media & Content Manager will be responsible for creating and distributing content across the company's key digital channels.

This is not simply a social media posting role.

You will be expected to create content from start to finish — from finding ideas and writing scripts to filming, editing, publishing, repurposing, and analyzing performance.

The goal is to turn content into attention, engagement, trust, and ultimately qualified sales leads.

Main Platforms

• YouTube

• LinkedIn

• Instagram

• Facebook / Meta

• Email Marketing

Key Responsibilities

1. Content Creation

• Create videos, short-form content, and other digital content.

• Write scripts, captions, hooks, and content ideas.

• Film and edit high-quality videos for YouTube and social media.

• Create content for the company's founders and management team.

• Develop content that communicates luxury property, lifestyle, and investment opportunities.

2. Content Repurposing

• Turn one main piece of content into multiple social media assets.

• Repurpose long-form videos into Shorts, Reels, LinkedIn posts, clips, and other formats.

• Build a consistent weekly content pipeline.

3. Social Media Growth

• Manage and publish content across YouTube, LinkedIn, Instagram, Facebook, and other relevant channels.

• Understand platform algorithms and identify opportunities to increase reach.

• Improve video titles, thumbnails, hooks, captions, and content structure.

• Monitor trends and adapt content to increase engagement and watch time.

4. Lead Generation

• Create content designed to attract potential property buyers and investors.

• Develop strong calls-to-action that encourage viewers to make an inquiry.

• Support email campaigns and lead nurturing content.

• Work with the sales and marketing team to connect content performance with actual leads.

5. Performance & Analytics

• Track content performance, including views, engagement, watch time, reach, and leads.

• Identify which content performs best and continuously improve the content strategy.

• Focus on qualified leads and sales opportunities, not just likes and followers.

6. Brand Management

• Maintain a premium and consistent visual identity across all content.

• Ensure content reflects the quality, design, lifestyle, and investment value of the company's properties.

• Work with the Founder, Marketing Manager, and external creative partners when required.

Key KPIs

• Number of quality content pieces produced per week

• Video views and watch time

• Engagement and audience growth

• Qualified leads generated from content

• Contribution to the sales pipeline

• Content production consistency

Requirements

• 5+ years of experience in social media, content creation, digital marketing, or video production.

• Strong experience creating and managing content for YouTube, LinkedIn, Instagram, and Meta.

• Strong video production and editing skills.

• Experience with tools such as Adobe Premiere Pro, Final Cut Pro, CapCut Pro, or similar.

• Good understanding of YouTube and social media algorithms.

• Experience creating content for real estate, property, investment, luxury, hospitality, finance, or other high-value products is highly preferred.

• Experience supporting personal branding for founders or senior executives is a strong advantage.

• Strong copywriting and storytelling skills.

• Understanding of how content can generate leads and sales, not just engagement.

• Comfortable working independently and taking full ownership of content production.

• Creative, proactive, and highly execution-oriented.

• Able to produce a high volume of quality content consistently.

• Professional English communication skills are required.

• Dutch language skills are a strong advantage.