Marketing Manager (Growth)

Sandboxx builds consumer technology that supports service members and their families across the full military life cycle. We operate at national scale, work closely with the Department of War and the broader military ecosystem, and serve millions of users each year. We are looking for driven, curious people who take ownership of their work, move quickly, and want to build products that have real impact for the military community.

About Sandboxx

Sandboxx serves the entire military-connected world: recruits in training, active duty service members, the families and supporters who stand behind them, and the broader public interested in military life. Four products do the work:

Sandboxx Letters: The fastest way to write a recruit in basic training. Tens of thousands of letters are shipped every week. Letters are how most users first meet Sandboxx.

Waypoints: A premium tool for active duty Marines built around staying mission-ready: PFT/CFT fitness tracking, career progression (courses, duties, ribbons), real-time MARADMIN/ALMAR alerts, and community by MOS and duty station.

Community: A members-only space for the military-connected community to talk through what they're going through, organized by branch and supported by experts.

Sandboxx News: A public-facing military media property covering news, life on base, gear, careers, and culture. Built for anyone interested in military life and technology, not just service members and their families.

Most users first meet Sandboxx through Letters during boot camp. What happens next is the marketing team's job: keeping people engaged after that first moment, moving them across products when there is a real reason to, and pulling in new audiences who would never have found us through Letters alone.

About the Role

We are hiring a Senior Integrated Marketing Manager to run integrated marketing across the business. Reporting to the Director of Marketing, you're a senior individual contributor (IC) who connects the work across paid, lifecycle, GTM, brand partnerships, web, and reporting, and ships campaigns that move as one program instead of disconnected channel efforts.

You will own GTM execution for product launches, integrated campaigns that span paid / lifecycle / web / partner channels, brand partnerships and earned-media moments, the marketing site and blog, and the performance story that goes to leadership each week. You'll keep paid acquisition operating against targets in partnership with our agency. The center of gravity is integration: making the channels add up to a coherent program.

This is a role for someone who pushes work forward without being asked, ships on tight timelines, and treats every campaign as a system that has to work end-to-end.

The Bar: What "Operating at This Level" Looks Like

This role is for a deep B2C marketing operator. We're looking for someone with 6+ years of consumer marketing experience, the majority of their career spent marketing products to consumers, not businesses. You've built campaigns from insight to launch to optimization across multiple categories or company stages. You understand how to position a consumer product, know what good creative looks like, and have a real point of view on audience, channel, and brand. If most of your career has been B2B, this isn't the seat.

What's also non-negotiable is the speed and self-sufficiency that modern tooling makes possible. Here's a week we'd expect you to be able to run:

Monday: ship 3 pixel-perfect landing pages using an AI site builder, on-brand and conversion-ready.
Tuesday: wire those pages up to our ad platforms and Iterable through an MCP server or a server-side API, so the data flows where it needs to without a ticket.
Wednesday: sit with our Lifecycle Marketing Manager and build the full push / SMS / email journey that runs off the campaign.
Thursday: stand up a campaign dashboard using AI tooling, with support from our data scientist for anything that needs custom modeling.
Friday: publish full-funnel reporting on the campaign with a clear narrative, recommendations, and what we're testing next.

The week above is the visible output.

Underneath it, all week, you're keeping the program organized so the building adds up. You own the marketing roadmap each quarter: the Director sets priorities, and you turn them into the plan and keep it current, running the weekly updates, adjusting sequencing as launches move, and resurfacing the roadmap so the team knows what's live, what's next, and what changed. You run the day-to-day in Monday.com, coordinating projects across Lifecycle, Community, and the rest of the team so work moves and nothing falls through.

Make no mistake: you build, you support the work around you, and you keep the whole thing running. You take a priority and run it to done without someone standing behind you.

The marketer matters more than the tooling. The tooling is what lets one marketer operate at this scale. If reading that week makes you uncomfortable, this isn't the seat. If it makes you want to start Monday, keep reading.

Why We Are Hiring For This Role Now

Hyper-growth phase: We are scaling from 700k to 1m+ active users this year. Marketing is doing more things at once than ever, and we need someone to make the work add up.

Four products, one calendar: Letters, Waypoints, Community, and Sandboxx News all need marketing support, each one talking to a different audience. We need someone who can sequence the work and keep launches clean.

GTM gap: Product is shipping faster than we can launch. We need an owner for launch execution so every release lands with the right campaign behind it.

Brand partnerships and earned moments are untapped: Some of the best marketing in our category isn't an ad, it's a moment. The LEAP "Letters to Space" campaign is a template we want to repeat: brand partnerships, cultural tentpoles, and in-person activations that earn coverage and create real emotional resonance.

What You'll Own

GTM and launch execution

• Run the marketing launch process end-to-end: timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
• Partner with Product and Engineering on every release that touches users.
• Build a launch playbook so launches stop feeling like fire drills.

Integrated campaign management

• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Align messaging across audiences (recruits, active duty, supporters, families, broader military-interested public) so the same campaign lands consistently everywhere it shows up.
• Hold the campaign calendar across the team.

Brand partnerships and earned moments

• Land 1-2 brand partnerships or earned-media activations per quarter that put Sandboxx in front of audiences we couldn't otherwise reach, or create moments that earn their own coverage.
• Think across categories: cultural tentpoles (NBA Finals week, the Super Bowl, military appreciation moments), brand co-marketing (FedEx on fast delivery, LEAP on space, brands that share our audience), and experiential activations (pop-ups near bases, family "day at boot camp" experiences, on-base moments). LEAP is the bar.
• Own the work end-to-end: spot the moment, build the pitch, sell the partner, scope the activation, run production, ship the campaign, capture the story.
• Partner with the Community team on every IRL activation. They know the audience and the cultural cues; you bring the partnership and production muscle.
• Bring back UGC, content, and stories that paid, lifecycle, web, and News can use long after the moment ends.

Paid acquisition oversight

• Keep paid acquisition operating against tight CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks, working with our agency.
• Bring the strategy: budget allocation, channel mix, creative direction, testing roadmap. You don't have to be in Ads Manager all day, but you have to know enough to push back when something isn't working.
• Coordinate the creative pipeline (in-house, AI tooling, external partners) so paid never goes dark waiting on assets.

Lifecycle partnership

• Partner with our Lifecycle Marketing Manager to set lifecycle priorities, shape segmentation, and align campaigns with broader integrated motions. The Lifecycle Manager owns execution in Iterable; you bring the integration.

Website, blog, and Sandboxx News

• Own the marketing site and blog end-to-end: information architecture, conversion experiments, SEO, AI-search optimization, and ongoing content optimization.
• Revive neglected blog posts, tune headlines, and turn the blog into a real lead-generation engine.
• Work with the Sandboxx News team weekly to align coverage with marketing priorities, surface campaign-worthy stories, and run distribution and acquisition experiments off News content.

Community partnership

• Work with the Community team on a daily-to-weekly basis to align campaigns with what's happening in Community, surface member moments worth amplifying, and route campaigns through Community channels where it makes sense.
• Co-create the in-person side of brand partnerships and earned moments with the Community team.
• Treat Community as a content and insight engine. The conversations there are some of the best raw material we have.

Marketing performance and reporting

• Own the weekly performance readout: what moved, why, what we're doing about it, and what to watch.
• Build and maintain dashboards in GA4, Looker, and our internal data warehouse, and turn them into a narrative people across the company can act on.
• Surface trends and opportunities nobody else has time to spot.

What You Will NOT Do

• You will NOT manage a team. This is a senior IC role. You'll manage projects, not people. Your leverage comes from AI, int