Chief Marketing Officer

About the Role

BIPSY is looking for a Chief Marketing Officer (CMO) who will take full ownership of the marketing strategy and growth of the brand.

You will lead the marketing team across Brand, (Media Buying) Performance Marketing, Content & Creative, KOL/Affiliate, Campaign, and Community, ensuring every marketing initiative contributes to both brand growth and business performance.

We are looking for someone who is not only strong in strategy, but also data-driven, commercially minded, and capable of leading a high-performing marketing team.

What You'll Do

• Develop and execute BIPSY's overall marketing and growth strategy.
• Build and strengthen BIPSY's brand positioning and market presence.
• Lead marketing strategies across Brand, Performance Marketing, Content, Campaign, KOL, Affiliate, and Community.
• Own marketing targets including revenue contribution, customer acquisition, CAC, ROAS, conversion, retention, and marketing efficiency.
• Develop annual, quarterly, and monthly marketing plans aligned with business objectives.
• Lead performance marketing strategy and optimize budget allocation across digital channels.
• Develop integrated campaigns that drive both brand awareness and commercial results.
• Build scalable KOL, influencer, affiliate, and community strategies.
• Analyze customer behavior, market trends, competitors, and consumer insights to identify growth opportunities.
• Establish a data-driven marketing dashboard and performance review system.
• Manage and optimize the overall marketing budget.
• Lead, develop, and evaluate the marketing team to achieve business targets.
• Collaborate closely with CEO, Commercial, E-Commerce, Product, Finance, and Operations teams.
• Identify new growth opportunities, marketing channels, and strategies to accelerate BIPSY's growth.

What We're Looking For

• 5+ years of experience in Marketing, Brand, Growth, Digital Marketing, or related fields.
• Previous experience in a senior marketing leadership role such as CMO, Marketing Director, Head of Marketing, or equivalent.
• Strong experience in FMCG, Consumer Goods, Retail, E-Commerce, or D2C is highly preferred.
• Strong understanding of both brand building and performance marketing.
• Proven track record of driving revenue, customer acquisition, and business growth through marketing.
• Strong analytical and data-driven decision-making skills.
• Experienced in managing substantial marketing budgets.
• Strong leadership and people management skills.
• Commercially minded with strong business acumen.
• Excellent communication, strategic thinking, and execution skills.
• Comfortable working in a fast-paced startup environment.
• Hands-on, agile, and willing to get involved in execution when needed.

Key Success Metrics

Your success will be measured through:

• Revenue / GMV growth
• New customer acquisition
• Customer retention & repeat purchase
• CAC & marketing efficiency
• ROAS & channel performance
• Brand awareness & growth
• Campaign effectiveness
• Marketing team performance
• Overall contribution of marketing to business growth

Why Join BIPSY?

• Lead the marketing strategy of a growing Mom & Baby brand.
• Work directly with the management team and have significant strategic ownership.
• Build and scale a marketing organization from the ground up.
• Opportunity to shape both brand and business growth.
• Fast-paced startup environment with room for experimentation and innovation.