Performance Marketing Specialist

Role Overview:

The Performance Marketing Specialist will be responsible for managing and optimising paid digital campaigns, website performance, tracking, search visibility, and digital conversion for Mozaic Restaurant Gastronomique and Spice by Blake.

The role will work closely with the MarComm Manager and Creative Manager to ensure that campaign strategy, creative assets, audience targeting, and digital performance work together to drive qualified traffic, enquiries, bookings, and revenue.

Key Responsibilities:

• Plan, launch, manage, and optimise paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
• Manage Google Search, Performance Max, Display, remarketing, and paid social campaigns.
• Monitor campaign performance including CTR, CPC, CPM, CPA, ROAS, conversions, and booking-related metrics.
• Manage campaign budgets and continuously optimise spending based on performance.
• Build and maintain audience targeting, retargeting, lookalike audiences, and customer segments.
• Work closely with the MarComm Manager on campaign objectives, commercial priorities, promotions, events, and seasonal initiatives.
• Work closely with the Creative Manager to develop, test, and optimise campaign creatives based on performance data and audience behaviour.
• Provide creative performance insights, including which formats, visuals, messages, and content angles generate the strongest results.
• Implement and troubleshoot GA4, Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and other analytics tools.
• Monitor website traffic, user behaviour, conversion funnels, and booking journeys.
• Support SEO activities including keyword research, on-page optimisation, technical SEO, local SEO, and search performance monitoring.
• Monitor Google Search Console and identify opportunities or technical issues affecting visibility.
• Support optimisation for emerging search behaviour including AI search, AEO, and GEO where relevant.
• Create regular performance reports with clear insights, recommendations, and next actions.
• Conduct competitor and market analysis to identify digital growth opportunities.
• Continuously test audiences, creatives, messaging, landing pages, and campaign structures to improve performance.
  

QUALIFICATIONS:

• Minimum 2 years of experience in performance marketing, digital advertising, paid media, or a related role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of GA4, Google Tag Manager, Google Search Console, and conversion tracking.
• Familiarity with TikTok Ads is preferred.
• Good understanding of SEO and search marketing fundamentals.
• Comfortable working with marketing data and translating performance metrics into actionable recommendations.
• Strong analytical and problem-solving skills.
• Experience managing multiple campaigns and budgets simultaneously.
• Familiarity with platforms such as SEMrush, Ahrefs, or similar SEO tools is an advantage.
• Experience with Webflow, WordPress, or website CMS platforms is an advantage.
• Experience in hospitality, restaurants, travel, lifestyle, or luxury brands is preferred.
• Good written and verbal communication skills in Bahasa Indonesia and English.
• Detail-oriented, proactive, and comfortable working independently.
  

What We’re Looking For:

Someone who does more than launch ads. We are looking for someone who understands the full digital journey from discovery and search to website behaviour, booking, and conversion, and who can continuously identify opportunities to improve performance.