Performance Marketing Officer

Key responsibilities

• Manage Meta Ads (Facebook & Instagram Ads) for awareness and lead generation across all SPC product lines

• Plan campaigns, targeting, budget allocation, A/B testing, and regular performance optimization

• Manage Marketplace Ads including Shopee Ads, Shopee CPAS, and TikTok Ads

• Develop bidding strategy and allocate budget per SKU/category

• Monitor ROAS and advertising cost efficiency

• Manage website content (spc-indonesia.com) including blog article planning and writing for SEO/GEO strategy

• Manage Affiliate Marketing programs including recruitment, commission schemes, and performance evaluation

• Conduct routine analysis and reporting of ad performance to the Marketing team

• Research and experiment with ad formats, audiences, and new platforms

• Coordinate with creative team for ad assets and monitor competitor and industry trends

About you

• Minimum S1 education in Business, Marketing, Management, Communication, or related field

• Minimum 2 years of experience in digital marketing with primary focus on Meta Ads, Marketplace Ads (Shopee Ads/CPAS, TikTok Ads), and Affiliate Marketing

• Experience managing brands (in-house or agency) is a plus

• Understanding of basic SEO/content marketing for website blog articles

• Able to read and analyze ad performance data (CTR, CPC, ROAS, CPA, etc.) and create clear, actionable reporting

• Familiar with tools such as Meta Business Suite, Shopee Seller Center, TikTok Ads Manager, and Google Analytics

• Strong analytical skills, attention to detail, and ability to work with targets/KPIs

• Able to work independently and collaboratively across teams (sales, creative, product)

• Experience in consumer electronics/consumer electronics industry is preferred