Retail Sales Supervisor

Retail Sales Supervisor

Job Summary

The Retail Sales Supervisor is responsible for driving sustainable sales growth across Modern Off-Trade and Traditional Off-Trade channels. This role manages key retail and supermarket accounts, develops strategic business plans, ensures strong in-store execution, and leads the off-trade sales team to achieve revenue, distribution, visibility, and profitability targets.

Key Responsibilities

• Build and maintain strong, long-term business relationships with key retail partners, supermarket head-office buyers, distributors, and relevant decision-makers.

• Develop, negotiate, and execute annual Joint Business Plans (JBP) with key retail partners to achieve mutually agreed sales and growth targets.

• Negotiate pricing, trade terms, listing fees, promotional programs, supply agreements, and annual promotional calendars.

• Drive excellent in-store execution by improving on-shelf availability, distribution coverage and depth, product placement, and brand visibility.

• Manage promotional and trade marketing expenditures within approved budgets while ensuring an optimal Return on Investment (ROI).

• Lead and manage the Modern Off-Trade and Traditional Off-Trade sales teams, including target setting, performance monitoring, coaching, and field execution.

• Conduct regular market visits to monitor store execution, promotional compliance, competitor activities, pricing, and market opportunities.

• Analyze weekly and monthly sales performance, sell-in and sell-out data, market share trends, and distribution results to identify performance gaps and opportunities.

• Develop and implement corrective action plans to improve sales performance, distribution, product availability, and promotional effectiveness.

• Prepare accurate sales forecasts, performance reports, and business updates for management.

• Ensure that all sales and trade activities comply with company policies, commercial agreements, and approved budgets.

Requirements

• Minimum of 3 years of experience in retail sales, preferably within Modern Trade, Traditional Trade, or the FMCG industry.

• Strong proficiency in Microsoft Excel, with excellent data analysis and reporting skills.

• Proven experience in managing, supervising, and developing a sales team.

• Strong negotiation, communication, and relationship-management skills.

• Target-oriented, analytical, and capable of translating sales data into effective action plans.