Growth Marketing Specialist

Overview

Lhoopa is a fast-scaling proptech company transforming affordable housing across Southeast Asia through technology-driven operations. Our model leverages a decentralized ecosystem of brokers, contractors, and local partners to acquire, renovate, and sell affordable homes efficiently and at scale.

As a Growth Marketing Specialist, you will own the end-to-end lead generation funnel, from campaign planning and creative development to execution, lead qualification, performance analysis, and optimization. This role requires someone who can work independently, take ownership of marketing performance, and continuously identify opportunities to improve lead quality and conversion across the customer journey.

Responsibilities

• Own the end-to-end lead generation funnel, from campaign planning through optimization.

• Develop campaign briefs, including objectives, target audience, messaging, budget, timeline, KPIs, and success metrics.

• Create clear creative briefs and coordinate the creative development process to ensure campaigns are delivered on time and aligned with business objectives.

• Set up and launch lead generation campaigns while ensuring proper tracking, attribution, and lead routing.

• Monitor campaign performance daily and optimize campaigns to improve lead quality, conversion rates, and cost efficiency.

• Analyze the entire marketing funnel to identify bottlenecks and provide actionable recommendations to improve conversion from lead generation through sales.

• Ensure CRM data, lead tracking, and attribution remain accurate and up to date.

• Build, manage, and continuously optimize Chatfuel qualification flows to improve customer experience and lead qualification.

• Work closely with commercial and operational teams to validate lead quality and identify opportunities to improve marketing effectiveness.

• Prepare regular performance reports with clear insights, recommendations, and next steps.

• Continuously experiment with new audiences, messaging, creatives, landing flows, and qualification processes to improve overall acquisition performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum 2 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or Lead Generation.

• Strong understanding of digital acquisition, lead generation, conversion funnels, and campaign optimization.

• Experience developing campaign strategies and preparing campaign and creative briefs.

• Strong analytical skills with the ability to interpret campaign performance and turn data into actionable recommendations.

• Proficient in Google Sheets, marketing dashboards, and data analysis.

• Experience with CRM platforms, Meta Ads, chatbot platforms (e.g., Chatfuel, WhatsApp), and lead management workflows is highly preferred.

• Highly proactive, organized, and detail-oriented, with the ability to independently manage multiple campaigns simultaneously.

• Comfortable taking ownership from strategy through execution with minimal supervision.

• Strong project management and stakeholder coordination skills.

• English is a must, as this role will work directly with a team based in the Philippines.

• Comfortable working in a fast-paced, dynamic startup environment.

What success in this role looks like

• Consistently generate high-quality leads that convert into sales opportunities.

• Improve funnel conversion through data-driven experimentation and optimization.

• Identify performance issues quickly and recommend practical solutions.

• Independently manage campaigns while keeping stakeholders aligned and informed.

• Build scalable lead generation processes that support Lhoopa's growth objectives.