Online Channel Marketing Senior Staff

Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.

• Minimum 3 years of experience in e-commerce, marketplace management, or digital marketing.

• Strong understanding of digital marketing, marketplace platforms, and online consumer behavior.

• Familiar with UI/UX principles and customer journey optimization.

• Proficient in graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.

• Experienced in using Google Analytics or other digital analytics tools.

• Strong analytical skills with the ability to identify market trends and competitor insights.

• Excellent communication and stakeholder management skills.

• Experience in the footwear, sportswear, fashion, or retail industry is a plus.

• Detail-oriented, proactive, and results-driven.

• Professional proficiency in both written and spoken English.
  

Job Description:

• Plan and execute online marketing campaigns, promotions, banners, and content across e-commerce and marketplace platforms.

• Drive traffic, engagement, and conversion growth through effective digital marketing initiatives.

• Manage and optimize online store interfaces to deliver a seamless and brand-consistent customer experience.

• Develop and implement marketplace visibility strategies to strengthen brand awareness and maximize sales opportunities.

• Monitor, analyze, and report digital performance using Google Analytics and other relevant tools, providing actionable insights.

• Conduct market and competitor analysis to identify trends, customer behavior, and business opportunities.

• Support the planning and execution of seasonal campaigns, product launches, and marketplace activation programs.

• Collaborate with cross-functional teams, agencies, and external developers to ensure effective execution and alignment with brand and business objectives.