Social Media Manager

About the role :
We are seeking a talented and strategic Social Media Manager to join PT Surya Tanjung Jaya. This is a full-time position based in Batam, Riau Islands, where you will play a crucial role in building and maintaining our brand presence across all social media platforms. As Social Media Manager, you will be responsible for developing and executing comprehensive social media strategies that drive engagement, build community, and support our broader marketing objectives. This role is essential to our marketing communications function and directly contributes to our company's growth and market positioning.

Key responsibilities :

• Develop and implement comprehensive social media strategies aligned with company objectives and target audience demographics

• Create, curate and manage engaging content across all social media platforms including Facebook, Instagram, Twitter, LinkedIn, Threads and TikTok

• Monitor social media channels, respond to comments and messages promptly, and foster positive community engagement

• Analyse social media performance metrics and provide regular reporting on key performance indicators (KPIs) and campaign effectiveness

• Collaborate with marketing and communications teams to ensure consistent brand messaging and visual identity across platforms

• Identify and implement emerging social media trends and best practices to keep the company ahead of competitors

• Manage social media advertising campaigns and budgets to maximise reach and return on investment

• Schedule and publish content using social media management tools

• Conduct competitor analysis and market research to inform social media strategy

• Train and mentor junior team members on social media best practices and platform updates

What we're looking for :

• Minimum 3 years of professional experience in social media management or digital marketing

• Proven track record of developing and executing successful social media campaigns that increased brand awareness and engagement

• Strong knowledge of major social media platforms, their algorithms, features and best practices

• Excellent written and verbal communication skills in English and Bahasa Indonesia

• Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social or similar platforms

• Strong analytical skills with experience in interpreting social media analytics and translating data into actionable insights

• Creative thinking and ability to develop original content ideas that resonate with target audiences

• Experience with graphic design tools such as Canva, Adobe Creative Suite or equivalent software

• Knowledge of content marketing and SEO principles

• Excellent project management and organisational skills with ability to manage multiple campaigns simultaneously

• Understanding of the Indonesian market and consumer behaviour (preferred)

• Experience in social media advertising and paid promotion campaigns (preferred)