Google Ads Specialist (Senior)

Job Description

We are looking for a highly skilled and results-driven Senior Google Ads Specialist to lead and optimize paid search campaigns across Google Ads. The ideal candidate has strong expertise in PPC strategy, campaign management, data analysis, conversion optimization, and budget management.

The successful candidate will be responsible for developing and executing Google Ads strategies that increase qualified traffic, generate leads or sales, improve conversion rates, and maximize return on ad spend (ROAS).

Key Responsibilities

• Develop, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and other relevant campaign types.
• Conduct keyword research, competitor analysis, audience targeting, and market research.
• Create and optimize ad copy, headlines, descriptions, extensions, and landing page strategies.
• Monitor campaign performance, budgets, CPC, CTR, conversion rates, CPA, ROAS, and other key performance indicators.
• Perform A/B testing of ads, keywords, bidding strategies, audiences, and landing pages.
• Identify opportunities to improve campaign performance and reduce unnecessary ad spend.
• Manage and allocate advertising budgets based on campaign performance and business objectives.
• Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and related tools.
• Analyze campaign data and provide actionable insights and recommendations.
• Prepare regular performance reports for management or clients.
• Stay updated on Google Ads policies, features, algorithm changes, and PPC industry trends.
• Collaborate with marketing, sales, content, and design teams to align paid advertising campaigns with overall business goals.
• Mentor or provide guidance to junior PPC/Google Ads specialists when necessary.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field is preferred.
• 4+ years of hands-on experience managing Google Ads/PPC campaigns, preferably in a senior or lead capacity.
• Strong knowledge of Google Search Ads, Display Ads, Performance Max, Shopping Ads, remarketing, and audience targeting.
• Proven experience managing and optimizing significant advertising budgets.
• Strong understanding of PPC metrics such as CTR, CPC, CPA, conversion rate, ROAS, and Quality Score.
• Proficient in Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Strong analytical and data interpretation skills.
• Experience with keyword research and PPC tools such as SEMrush, Ahrefs, Keyword Planner, or similar platforms is an advantage.
• Excellent understanding of conversion tracking, attribution, and campaign performance analysis.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
• Strong problem-solving and decision-making skills.
• Ability to work independently and take ownership of campaign performance.
• Google Ads Certification is highly preferred.
• Experience in e-commerce, lead generation, or performance marketing is an advantage.

Preferred Qualifications

• Proven track record of improving ROAS, reducing CPA, or increasing qualified leads through Google Ads.
• Experience handling international or multi-market campaigns.
• Experience with landing page and conversion rate optimization (CRO).
• Familiarity with Looker Studio or other reporting and dashboard tools.
• Experience working with agencies, multiple clients, or high-volume campaigns.