Trade Marketing Manager

Responsibilities:

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales at retail locations.

• Collaborate with sales operation team and marketing teams to create promotional campaigns tailored to specific markets and customers.

• Develop annual trade marketing budgets based on sales forecasts, promotional activities, and market trends.

• Manage financial resources allocated for trade marketing activities. Such a planning, executing, and monitoring budgets to ensure effective use of funds in promoting products at the retail level

• Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth.

• Manage the execution of in-store promotions, merchandising, and point-of-sale materials.

• Monitor and evaluate the effectiveness of trade marketing initiatives, adjusting strategies as necessary.

• Build and maintain relationships with key retailers and distributors to maximize product placement and visibility.

• Prepare regular reports on trade marketing performance and provide insights to senior management.

Requirements:

• Bachelor’s degree in any field.

• 8 years of experience in trade marketing, sales, or a related role within the consumer goods industry.

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Excellent communication and interpersonal skills, with a strong consumer insight.

• Proven ability to work collaboratively across various teams and functions.