Head of Marketing

Our client is part of a leading organization in Indonesia within the sports and lifestyle industry, committed to delivering innovative experiences for athletes, members, customers, and business partners. As the business continues to expand its retail and omnichannel presence, they are seeking an experienced Head of Marketing to lead the company's brand, commercial marketing, and customer engagement strategy across both online and offline channels.

Job Overview

Reporting directly to senior leadership, the Head of Marketing will be responsible for developing and executing integrated marketing strategies that drive brand growth, customer acquisition, and commercial performance. This role requires a hands-on marketing leader who can balance strategic thinking with execution across digital marketing, e-commerce, merchandising, brand communication, and retail activation.

The successful candidate will play a key role in strengthening the company's omnichannel marketing capabilities while leading cross-functional teams to deliver consistent brand experiences and accelerate business growth.

Key Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute the overall marketing strategy aligned with the company's business objectives.

• Build strong brand positioning and drive sustainable customer growth.

• Plan and execute integrated 360° marketing campaigns across digital and offline channels.

• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.

Digital Marketing & E-Commerce

• Lead the company's digital marketing strategy, including social media, performance marketing, CRM, content, and online customer engagement.

• Drive e-commerce growth across the company's website and marketplace platforms.

• Optimize digital customer journeys and improve conversion, retention, and online sales performance.

• Work closely with commercial and operations teams to maximize omnichannel performance.

Merchandising & Retail Marketing

• Oversee visual merchandising strategies to enhance customer experience and in-store conversion.

• Ensure consistent brand presentation across all retail stores.

• Lead retail marketing initiatives, promotional campaigns, and seasonal product launches.

• Collaborate with merchandising and operations teams to support sales objectives.

Marketing Operations & Systems

• Utilize marketing technologies and business systems to improve operational efficiency.

• Work with enterprise systems including:

  • Shopify

  • Marketplace platforms

  • Jubelio

  • SAP

• Ensure seamless collaboration between marketing, sales, merchandising, and operations teams.

Leadership & Team Development

• Lead and mentor a high-performing marketing organization.

• Manage a Senior Manager who oversees multiple functional heads across Marketing.

• Build team capabilities, establish KPIs, and drive a culture of accountability and continuous improvement.

• Foster collaboration across Creative, Digital Marketing, E-commerce, and Visual Merchandising teams.

Key Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

• Minimum 10 years of progressive marketing experience, including at least 3–5 years in a senior leadership or Head of Marketing position.

• Proven experience leading integrated marketing functions covering:

  • Digital Marketing

  • E-commerce

  • Visual Merchandising

  • Brand Marketing

• Strong understanding of omnichannel retail and customer engagement strategies.

• Hands-on experience with Shopify, marketplace platforms, Jubelio, and SAP.

• Demonstrated success leading cross-functional marketing teams and driving commercial growth.

• Strong analytical, leadership, communication, and stakeholder management skills.

• Experience within Sports, Retail, Fashion, Footwear, Activewear, Lifestyle, Consumer Goods, or related industries will be highly preferred.

• Comfortable working in a fast-paced, entrepreneurial environment with high levels of ownership and agility.

• Willing to support business needs beyond standard office hours when required.

Key Technical Expertise

• Marketing Strategy

• Brand Management

• Digital Marketing

• Performance Marketing

• Social Media Marketing

• E-commerce Management

• Shopify

• Marketplace Management

• Jubelio

• SAP

• CRM & Customer Lifecycle Marketing

• Visual Merchandising

• Retail Marketing

• Campaign Management

• Marketing Analytics

• Budget Planning & ROI Management

• Team Leadership & People Development

Leadership Scope

The Head of Marketing will lead the overall Marketing function through a Senior Manager, overseeing multiple teams including:

• Visual Merchandising

• Creative & Brand Communication

• Digital Marketing & Social Media

• E-commerce & Online Marketing

What's on Offer

This is an exciting opportunity to join a growing sports and lifestyle business and lead its end-to-end marketing function. The successful candidate will have the opportunity to shape the company's marketing strategy, strengthen its omnichannel capabilities, and build high-performing teams that directly contribute to business growth and customer experience.